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INTRODUCTION TO BUSINESS, MARKETING, AND MANAGEMENT

This course is designed as an introductory overview of the Business, Marketing and Management Career Field. The course introduces students to finance, marketing, and management. Units of study include scope and function of business and economic systems, forms of business ownership, legal and ethical issues in business and career opportunities in a business administration career.

INFORMATION TECHNOLOGY 1

Students will develop skills in the areas of emerging technologies as it applies to their success for high school, college, and career. The focus will be on the importance of document processing, spreadsheet applications, database applications, professional presentations, and digital citizenship used personally and professionally.

 INFORMATION TECHNOLOGY 2

This is an advanced course building on information technology knowledge gained in Information Technology 1. Students will improve skills in document processing, spreadsheet applications, and database construction.  Microsoft Office Specialist Certification may be available with additional tests in Word, Excel, PowerPoint and Access. Students will be able to use these skills in other courses and the business world.

WEB DESIGN

Students will demonstrate knowledge of web design and languages, including HyperText Markup Language (HTML) and Cascading Style Sheets (CSS) to create a content rich and visually pleasing website that captures and keeps visitors’ interests. Focus will be given to effective page layout, image creation and manipulation, interactivity, content creation, and project management.

DIGITAL MEDIA

Students will create, design, and produce desktop published media including flyers, brochures, and newsletters as well as digital media including sound, video, graphics, text, and animation. Emphasis will be placed on effective use of tools for interactive multimedia production including storyboarding, visual development, project management, and web processes.

 AP COMPUTER SCIENCE A

This course introduces students to the fundamentals of computer science using the Java programming language. Java is a modern, object-oriented programming language used to create professional software. The course will explore systematic problem-solving strategies that can be applied to real world problems. The focus will be first on programming basics and then on writing full classes and the logic and structures around building them. This course is intended to serve both as an introductory course for computer science majors and as a course for people who will major in other disciplines and want to be informed citizens in today’s technological society.

BUSINESS MANAGEMENT AND LEADERSHIP

This course is designed for students who are interested in a career in management or business leadership.  Students will investigate management issues involved in planning, organizing, controlling, and leading an organization. It emphasizes the basic concepts of entrepreneurship, management and leadership within the business organization, characteristics, organization, and operation of business as a major sector of the economy.

BUSINESS AND PERSONAL LAW 

Business and Personal Law will introduce the student to the basics of our legal system. Students will develop a better understanding of the U.S. Constitution and its relationship to their rights as minors and as adults.  Criminal and Civil Law will be introduced and court procedures will be discussed. Additional units include Family Law, Banking and Credit, Employment, and Contracts.

ACCOUNTING 1

The first year accounting course is devoted to presenting basic accounting principles. Learning these principles should provide students with the knowledge necessary to expand their study in various business fields such as management, marketing, and accounting. Accounting, which is known as “the language of business”, informs the students about the modern business world. It introduces the students to accounting careers, business terminology, and basic record keeping. This course is highly recommended for any student intending to study business in a post-secondary institution or desiring to seek employment in a business related occupation directly out of high school. Accounting I may also help students to develop business and organizational skills that will be beneficial with their own personal finances.

 ACCOUNTING 2

Accounting 2 not only confirms and reinforces basic principles, procedures, and terminology learned in first-year accounting, but it also affords students the opportunity to apply that knowledge in greater depth. This depth of application will enrich students with the tools to advance in further study or to successfully enter the business world. Additional topics of study include management accounting, corporate accounting, cost accounting and financial analysis.

MARKETING 1

Marketing I is an introductory course in the study of the foundations and functions of marketing. Basic topics covered are: marketing economics, free enterprise, sales training, human relations, product development, advertising, buying and pricing principles, markets and market identification. Students interested in business, preparing for a college business major or full-time employment will benefit from this course. Students will learn the value of marketing and today’s attitudes to succeed in the business environment as a professional.  Guest speakers, projects and team activities are included in this course curriculum. Students will have the opportunity to apply computer and related technologies to marketing activities and projects. DECA is an association of marketing students. This youth organization prepares its members to be America’s future leaders in the fields of marketing, merchandising, management and entrepreneurship. Any student in a marketing class is eligible to join DECA.

MARKETING 2

Marketing II is the second year course in the marketing program and is specifically designed for students interested in entering a marketing or business occupation. This is an excellent course for a college bound marketing or business major, as well as a student preparing for full time employment after high school.  Emphasis is placed on the development and improving of attitudes, skills, and understanding related to careers in marketing, merchandising, and management.  Marketing areas include the following: human relations (including employer and/or employee customer relations), communications in marketing, fashion marketing, sports and entertainment marketing, marketing research, marketing management and control, and entrepreneurship. All Marketing II students are encouraged to join DECA.

 MARKETING INTERNSHIP PROGRAM

Marketing Internship Program is on-the-job experience for junior-senior marketing students. The school and business community work together to plan the type of activities that will enable each student to apply the knowledge, attitudes, and skills learned in the classroom to an actual job. Generally, the students attend during the regular school day and work in the afternoon. One day a week, students will be required to meet in the classroom to discuss various job related topics, hear guest speakers, journal, and turn in pay stubs. Students are required to work a minimum of 10 hours per week or 180 hours each semester. The students earn a regular salary in addition to receiving class credit for the internship experience.

BUSINESS INTERNSHIP PROGRAM

Business Internship Program is on-the-job experience for junior-senior business students. The school and business community work together to plan the type of activities that will enable each student to apply the knowledge, attitudes, and skills learned in the classroom to an actual job. Generally, the students attend during the regular school day and work in the afternoon. One day a week, students will be required to meet in the classroom to discuss various job related topics, hear guest speakers, journal, and turn in pay stubs. Students are required to work a minimum of 10 hours per week or 180 hours each semester. Some types of businesses, which commonly employ students in the program, are insurance companies, banking and other financial institutions, and retail and wholesale distribution outlets. The students earn a regular salary in addition to receiving class credit for the internship experience.